Like a Fergie, Uuh!

I have to say, I've never really liked Fergie all that much.

Come to think of it, I actually thought she was one of the most irritating artists of modern time. In hindsight I realise that the only thing that fueled this opinion was her relationship with The Blackeyed Peas. Yes you're right. They're one of the most over-rated, over-produced and over-payed groups ever. I simply can't stand their lack of persona or modesty.

But then this came along, and suddenly Fergie rose to a whole new level. Post Blackeyed Peas, she stepped out into the light. The mbololight.

As a result I think it's fair to say that if her coming albums resemble anything like this single, I think we're looking at one of the biggest female stars since Gwen or even Madonna.

Now Gwen, I know your're reading and I want to let you know I appreciated your work from the start. Madonna, what can I say. You're not a favourite in the mbololight.

But Fergie.. Hmm.
Remember, you heard it here first.

Some say it's madness. Others say it's genius. I say it's Guinness.

As lot of other things in the UK, Marmite represents a product & routine which you're either completely devoted to or prefer would never even have entered your world. As the Brits quite elegantly phrase it: "you either love it or you hate it".

For those of you who aren't educated in Great Britains "Crazy Scientist" approach to cuisine, Marmite is reputed to be quite a nutritious spread for use on toast, made from yeast residue. Jupp, yeast residue.

But here's the interesting part. If you're in the cut-throat industry of FMCG:s and foodstuffs, you're bound to want to create a stirr with the UK audience and it's neighbors. So what would you do? Well you'd lure consumers in by exploiting one of their most obvious weaknesses. Beer. And how do you differentiate your product from others? Well by the notion of even more beer of course..

So, as a limited edition feature, Marmite have now launched Marmite Guinness- just in time for St. Patricks Day.
As a fan of molecular gastronomy and "Crazy Scientist" cuisine in particular I elbowed myself through the aisles of Waitrose in search of a specimen or two. After tearing people a few new ones, I got my hands on two.

Obviously, I haven't tasted it and most likely never will, but if you feel you haven't done enough damage to your body just yet this year- I'd recommend you try and snap up a can or so soon.

Mmmm.. Marmite..

Wii're on a strike

The Sedgebrook Retirement Community in Chicago has begun organizing bowling tournaments. Nothing strange about that, expect the fact that the average Sedgebrook resident is 77 years old, and the bowling is done via Wii.

Initially, grandchildren taught the residents how to play and use the interface of the Wii. Several games are apparently played but none has proved as popular as the Wii bowling competition. It activates, creates genuine interaction and competition among residents and most importantly gets them off their chairs and into the modern world.

I don't care that much about processor- speeds or if the 60gb PS3 has a silver detail on the front. What I do care about is how interaction and play affects peoples ordinary lives, and especially so the demographics which were until now completely ingored by the gaming industry. It's not only heartwarming to hear about the Sedgebrook example, it's a significant example of technology playing a role in helping people smile.

Well done Nintendo, while everyone else is focusing on realistic graphics in a virtual world, you managed to create happiness in the real world.