Some say it's madness. Others say it's genius. I say it's Guinness.

As lot of other things in the UK, Marmite represents a product & routine which you're either completely devoted to or prefer would never even have entered your world. As the Brits quite elegantly phrase it: "you either love it or you hate it".

For those of you who aren't educated in Great Britains "Crazy Scientist" approach to cuisine, Marmite is reputed to be quite a nutritious spread for use on toast, made from yeast residue. Jupp, yeast residue.

But here's the interesting part. If you're in the cut-throat industry of FMCG:s and foodstuffs, you're bound to want to create a stirr with the UK audience and it's neighbors. So what would you do? Well you'd lure consumers in by exploiting one of their most obvious weaknesses. Beer. And how do you differentiate your product from others? Well by the notion of even more beer of course..

So, as a limited edition feature, Marmite have now launched Marmite Guinness- just in time for St. Patricks Day.
As a fan of molecular gastronomy and "Crazy Scientist" cuisine in particular I elbowed myself through the aisles of Waitrose in search of a specimen or two. After tearing people a few new ones, I got my hands on two.

Obviously, I haven't tasted it and most likely never will, but if you feel you haven't done enough damage to your body just yet this year- I'd recommend you try and snap up a can or so soon.

Mmmm.. Marmite..